What is search engine how search engine works, how crawler works, why we call the virtual the crawler or spider? What is surgeons initial page? What is Seo? Why website needs the SEO, firm surface Evo types of SEO before we start this lesson first topic, what is search engine? Yak is whenever you guys need any information about something, you get going and putting the queries in the Google then you will get some results right.
This particular term is called the search engine. Let's see the theoretical yes search engine is the software assets on the internet that searches the database of the information according to the user's query. The search engine provides the list of results that best match for what users trying to find in today's situation. There are many different search engines available on the internet, each with its own abilities and the pages. The first tip text will search engine control the Veronika and it was released in the month of November the year of 1992. Currently most popular and well known search engine is the Google other popular search engine. It is also available AOL Oster, com, Baidu, Bing, DuckDuckGo Yahoo, then Yandex, this search engine is having the one ability sender different features. Let's in practice, you guys, let's type the best digital shops near me. You guys can see some relevant results, which I typed here, top 20 fabric retail is also top 30 fabric retailers in krishnagiri cotton fabric inverse fabric in wuzhou. Yeah, people you may ask Mr. Chavez, whether any algorithm is there to show some relevant results? Yeah, of course, it's this some of the parameters is there to show some relevant data to you.
Let's go to the PPT case. In this person how search engine works. It involves searching for process. One is crawling, one is indexing one is ranking one needs to result in crawling process it will collect information on the website. After crawling process to come to the indexing indexing program, it will store the collected information and segregate the information to the different folders like digital marketing financial websites, ecommerce websites. After crawling and indexing, it will come to the ranking. When ranking process occurs, it will validate or check the website whether the error is happening is there something and it may have 200 to 300 parameter to show the relevant descent at the top of the acrp page in ranking process, it will display the result to the search query after ranking clauses result page will be occur. In descent page serving the results to the search query. Next topic is how crawler works that seem practical. This is my one agency website.
When you go to the website, if I'm clicking this, it will go to the different pages. The main function of the crawler is the scanning from top to bottom of the website. If any of the click link is available on the web select link it will go to the one website to another website. It is totally based on the crawlers works. The next topic is why we call robots as the crawler or spider. For example, if you assume this is the homepage, this is the Contact Us page. This is the service page. This is a water spray. You find here if I'm clicking any links, I will go to this page. If I'm clicking the links here, I will go to operator dispatch or add this page. If I'm clicking from here, I will go to this page or edit this page. This is the clock crawlers work. The way we call the robots as the crawler or spider is whenever you are looking for a spider web, each of the dots is connected and so when the spider can visit each and every parts of the web and the main functionality of the crawler is scanning from top to bottom of the each page of the website. Next topic is What is search engine Detail page. It means a CRP when you putting the query here it will show some relevant results right. In this relevant cells.
This part will be the ads which we pay. This part will be the organic results like the SEO process. This part will be the means process and totally in your CRP page 17 results will be appear. First two, top four will be the ads paid ads and bottom three will be the paid ads in between that 10 organic results will be there that depends on the SEO process. When we go go into the SEO topic, I will show it in the practical session. Next topic is What is SEO, SEO is nothing but search engine optimization. It is the process of improving the quality and quantity of the website traffic to your website or web page from the search engines. You'll see what org is done paid traffic known as the natural organic results rather than the direct traffic or paid traffic. unpaid traffic maybe originated from the different kinds of search including the image search video search, Academic Search, new search and industry specific vertical search engines. Let's see the practice session guys. If I'm typing here best tissues near me You may see some relevant results right? These are the SEO results or organic results. If I'm typing the best digital marketing service in bamboo, you may see some results right. These are the results are organic results, which we are ranking by the SEO process.
I hope you understood you will go to the PPT next topic is why your website needs SEO. organic search is the most often primary source of the website traffic. Seo doesn't require you to pay for ad space need not to pay a single amount for the Google in the SEO process. So builds the trust and credibility. Good SEO also means the better user experience. SEO is relatively cheap. It is a long term strategy for not on the page one you are not winning the claim. Yes, you are in fact the buying cycle then forms of SEO in the forms of SEO it. It is two forms one is on page SEO. Another is off page SEO now on page SEO. It is refers to all the measures that can be taken directly within the website in order to improve its position in the search ranking.
Example of this includes search to optimize the content or improving the meta description or title tags in our page SEO. off page SEO refers to the action taken outside one website to impact your ranking within the search engine result page. optimizing for the offset. ranking factor involves improving the search engine and user perceptions of the site's popularity. The relevance and authority next slide is the types of SEO. It is four types. One is black hat SEO. Another one is white hat SEO. Another one is grey hat SEO. Another one is negative SEO in blackhat SEO. Some business use the blackhat SEO techniques because they're trying first Russell's simple one the intermediate gratification without putting in too much work. There are numerous tactics that fall under the blackhat link spamming keyword stuffing clocking
Hidden text or links using irrelevant or popular keywords while we're optimizing HTML reading, copying the content and buying the links next topic is white hat SEO. In white hat SEO techniques, the best way to improve SEO ranking, wartime and optimization. These are the tactics that Google recommends you to use to help your site rank better and the results of these techniques including creating the high quality content, optimizing the HTML sharing under social media, unique unreliable page titles and relevant links in page next slide is grey hat SEO. The great SEO is nothing but it is the middle ground between the white hat and black hat SEO. This technique isn't with good quality will say but it isn't listed as this bad read SEO techniques aren't quite banned away to Google but they are and the best way to help your site grow. Here are some examples of the chaotic clickbait articles. Spoon content.
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