What is Social Media Management and How to Get Started

what social media marketing is, what's a social media manager do and what you'll learn so as to urge started, and the way to urge your first client as a social media manager,

if these are the items that you're curious about , if you would like to urge your foot within the door with freelancing in social media management, then confirm that you simply watch this video till the top . a touch little bit of introduction about me just in case you do not know me. i'm saheeli Chatterjee, I even have been a freelancer for over five years now. For over two years. Now I'm doing social media management. and that i have quite little bit of experience here. Social media management is additionally the sector where I got my first high paying client like really high paying, it had been like almost $200 for about three to four hours of labor . in order that was the very best ceiling that I've reached. So I can assure you that if you're strategic and analytical, and you recognize your way around social media, there's huge potential for you. But baby steps lay there. Let's start with what exactly is social media management. therefore the very first thing that you simply got to realize social media management is that it's basically managing brands and their online presence so as to urge more sales eventually, usually, there are different objectives that different brands have, from time to time. But the top result for nearly every business's sales, due to course, if you are not making sales, if you are not making profit, how are you functioning even. So remember that there are differing types of companies today, right.

 So mainly, the excellence that we make is product based businesses, and repair based businesses. So product based businesses would be something like timber, the sword store, so anyone who's selling a product, they're product based businesses, so chumbak sole store, they need their online presence, in Instagram, on Facebook and on other social media platforms, right? there is a person managing this presence, which person is their social media manager. Okay. Now, these are some large scale brands. Of course, there are smaller businesses, who also got to have a social media presence today, who need a Social Media Manager with an expertise, because although it's it'd appear to be just posting, there's such a lot more that goes behind the scenes. this is often exactly why a social media manager is required . Now, there are different platforms where you'll become a social media manager. But the foremost common ones to start out with are Instagram, Facebook, tons of individuals also are using LinkedIn and Pinterest lately . and a few brands also resorts to Twitter, which isn't my expertise. But these are basically the foremost popular sorts of social media that folks use today. 

The second sort of business is service based businesses, service based businesses would be something like what Heidi do, who are consultants, coaches, maybe they provide some quite service to their clients. this type of individuals even have a social media presence. for instance , take under consideration rudimental, who is my very own mentor, she actually was the person from whom I learned marketing, the second sort of business would be service based businesses. this is often basically where someone is offering a service and not a product. So for instance it is a very fashionable doctor with whom you'll book a consultation online, a fitness coach, a doctor, a financial coach, with whom you'll book consultations, otherwise you can get on a call with them in exchange for fee. And these sorts of people also want to create their social media presence, because the more the people know them, the more the people will come to them to book their services. Okay, so there's basically an enormous distinction between product based businesses and repair based businesses. And it's highly recommended that you simply choose either of the 2 , 

I even have worked in both, but i'm personally inclined towards service based businesses. Even mine may be a service based business. So that's their product based businesses are fun also . So basically, for both of those sorts of businesses, to urge sales people need to know that these people, these brands, these products, these services exist, right? How would you create people aware through social media, so you begin making content geared to draw in audience towards you. So if you see chumbak, Jimbo will probably post tons of attractive images of products which will decorate your room. So store posts picture of their clothes that look really, specialized on you, especially if you're belonging to certain sorts of fandoms. They post content associated with that to draw in people to their website and buy from them. For service based businesses. 

The content creation are going to be made in such a fashion that folks get more conscious of the service that the person provides. for instance , for instance I'm a fitness coach and that i want bookings of 1 on one consultations. i will be able to probably want to teach people on health and tell them probably what five things that they ought to eat if they need a fit body 10 things they ought to avoid if they need to lose fat, okay, valuable stuff in my niche. Okay, probably I post all these things . on social media, people might find this attractive and follow me. And when this person was following me will need health advice, professional advice, they'll probably book a call with me. Alright, so these are two differing types of companies and both of them have a special strategy to draw in clients. Alright, as a social media manager, you'll be the one that are going to be making the strategy and managing it 

on social media. Okay, there also are social media managers who don't do anything regarding strategy, they only post whatever they're given. But i do not recommend being someone like that, because then it'll , you'll be very replaceable. Okay. Now, where does one exactly do social media management, it are often any platform, it are often Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc. These are the foremost popular platforms. Personally, my expertise is with Facebook and Instagram.

So i might not comment tons on the opposite platforms LinkedIn, I even have used personally to urge clients. But I even have never handled LinkedIn for any client yet. i really like to try to to that sometime, though. But returning . So as a social media manager, you create sure that content is being pushed out on a daily basis, you're engaging within the community, people are finding the content helpful. you're writing and gearing the content in such a fashion that folks are becoming interested in the brand, confirm that you're actually making the proper content to draw in the proper quite audience in order that they really find yourself buying from the brand that you're working with. All right. So all of this takes tons of effort, you cannot just post anything, and see results, of course. So it takes tons of experience to become an honest social media manager. Any brand needs a correct Social Media Manager, if they need sales. I even have personally worked with mainly coaches. I've also worked in some product based businesses, but I don't enjoy it that much. That's my major experience as within the coaching niche. Most coaches have two sorts of programs. 

One is that the one on one consultation, which usually costs higher because they're giving personal energy to every and each person. and therefore the second is that course, which is more of a gaggle coaching quite thing. most coaches have these two models. And it's pretty helpful to figure with coaches just for me personally because i do know exactly what I'm going into. But if you're beginning today, you do not need to niche down immediately . you'll be a generalist, explore differing types of labor and social media management, then decide what you're getting to niche right down to our right. this is often an advice that I also give to my personal students that do not start niching down when you're beginning , it actually makes your journey harder. niching down is vital within the end of the day , but you cannot expect someone to niche down if they do not even know what they're stepping into . Right. So if you watch any videos of popular YouTubers, they'll probably tell you niche down decide what you would like to try to to , which is fair. But the matter is that when you're beginning with any finance field, not just social media management, you'll be very confused regarding your personal skill sets. What are your strengths? So it is a lot like school, what can we neutralize the primary 10 years, we study tons of subjects, then we elect a few of subjects probably to concentrate on , in college. 

Similarly, in freelancing, if you're beginning with any kind of work, you ought to work with differing types of clients first, a minimum of for 6 months, then decide All right, so keep this recommendation in your mind. Now, I hope that you're clear on what exactly social media management is and the way to urge started, let's offer you a step by step plan on some platforms that you simply can start with, i will be able to recommend that you simply start with Instagram and Facebook because they're the demand is that the highest. And it is also pretty easy to find out Facebook and Instagram marketing compared to LinkedIn and YouTube and Twitter. Alright, so these two platforms are the simplest , you'll choose these two or the other two also . don't overwhelm yourself with having to find out five or six platforms right at the start . Okay, i do not think it's getting to assist you in any way it'll take you months to find out anything with just Facebook and Instagram, you'll get an honest grasp within a month. So firstly, choose any two platforms you would like to supply the services in.

what you are doing as you build a really simple portfolio, an easy portfolio will include some graphics, maybe that you've got got designed a technique that you've made probably for Instagram or Facebook, maybe some kind of results that you've got gotten for yourself, or for a few quite account you've managed within the past, I had some students who had managed college accounts, I had some students who had managed a friend's account, and that i asked them to only include screenshots of the results that that they had gotten in terms of likes, comments, C's, shares, website clicks all of that the maximum amount data as you've got , albeit it's like very small data included inside your first portfolio. Your first portfolio are going to be the ugliest portfolio you have ever made. 

But you would like to form this so as to urge your next client alright . Now, the instant your simple portfolio is prepared , you ought to start trying to find clients. And you recognize what the simplest thanks to search for your first client is looking around you. Yes, going for international clients actually pays you such a lot more. But when you're beginning , it are often hard. So what you'll do is simply ask around in your close friend circles, ask your relations , relatives, if they need a business example, for instance you've got an uncle who features a jewelry dealer , and that they do not have any online presence, offer to try to to their social media for them for every week for free of charge . And if you get any results, propose that you simply are going to be handling their social media for a month,

and you'll be charging maybe 3000 to 5000 rupees to urge started with. Alright, this is often a really minimal amount. and i am pretty sure if you're good at what you're doing, they'll be ready to afford this. this is often a technique that has worked alright for tons of my students.

 I keep seeing these quite posts in my group all the time, where people are like, hey, Sally, I just tried this strategy out. and that i actually had a relative who needed my service. So it figured out alright . the sole tip that I'll offer you is probably you're employed for this person for one week free so as to prove your expertise. And also, since you're beginning , you'll also learn if you're actually capable enough to try to to this or not. But after every week , you begin charging them. All right, which will be fair to you which will be fair to the present client. Another pro tip that I'll offer you is attempt to work with people that even have the power to pay you. So a bit like the instance I gave, for instance you've got an uncle who features a jewelry shop and you've got a lover who's starting a startup, your uncle's jewelry shop probably features a lot of revenue, because they have been doing it for years. But your friend is beginning this year, in order that they do not have any revenue.Or it is often a far better idea to travel for your uncle, maybe you'll enjoy working together with your friend more. But financially, it'd not be the foremost profitable decision.

But I leave this decision up to you only that getting your first client isn't that tough amongst your

circles. But just in case you are doing not have anyone in your circles who features a business, then also I do have an answer for you. After making your preliminary portfolio on Google Maps, look for your nearest businesses, attend your local business tools and offer them a service of social media management for free of charge of charge offer that you are going to form a Facebook page and an Instagram page for them for free. And you are going to manage it for every week for them. These people, of course, have already got businesses, they're local businesses in your area they found on Google Maps. So they're definitely definitely getting to provides a nod to you. And since these people are available locally, it is also getting to be easy to realize their trust. Alright, I hope that this helps Getting started is that the hardest part, any unconventional career. 

But once you are doing , there is no stopping you. If you would like to start out your freelancing journey today, you'll join me inside freelance one on one Academy with 350 plus students. This Academy started a few week ago in January. and that we have already got 10 students who have started their freelance journey and got their first paying client. That's ridiculously fast results, I can assure you that if you're curious about freelancing in commission based finishes, my Academy goes to assist you out the link to urge inside are going to be within the description below. Once you create the acquisition within 24 hours you'll be inside the Academy. Do confirm that you simply read the page carefully to know each and each section of the Academy. there is a lot that was happening inside.